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Samsung Galaxy Fold saga has felt like a bad Kickstarter



Samsung wowed the tech world when it unveiled its first foldable smartphone, the Samsung Galaxy Fold, on February 20th, 2019. This announcement took place during the crowded Samsung Unpacked event which also featured the Galaxy S10 family. The Galaxy Fold stole a lot of thunder from the Galaxy S10, but that’s not too surprising since the Galaxy S10 is more of Samsung catching up with the pack while the Galaxy Fold is promised to be the future of mobile technology: a phone that can transform into a tablet. Unfortunately, the ensuing drama in the months since the Galaxy Fold teaser has squashed a lot of the hype. Although a new report suggests the Galaxy Fold may finally be ready for launch, we, the customers who are actually lining up to shell out thousands of dollars, have heard nothing from Samsung.

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Like many failed Kickstarters, the Galaxy Fold launch delay has made the product feel too good to be true. With money on the line, people have been left out in the cold waiting for updates on a product that Samsung overpromised and underdelivered.

During Unpacked, I was sitting at Samsung 837 in New York City. Everyone was in awe looking at the two-story display, staring at the magnificent new technology being announced. It looked insanely cool. You could hear the murmurs and the occasional “I’m totally going to buy that.” That was until they announced the price. As soon as the price of $1,980 was shown on stage, you could hear a very loud gasp as most people were instantly put off of the product. Then they announced the April 26th shipping date, and we all wondered how it would be ready by then.

Fast forward to April 12th: The day pre-registration for the Galaxy Fold opened. Those who had decided over those past 51 days that they wanted to pre-order the product could just register to pre-order. I did it. Then on April 14th, pre-orders actually opened. The 9,045 people who had registered a few days before rushed to put $2,000 down. I was one of those people yet again. Samsung ran out of inventory for pre-orders pretty quickly. There was more hype for the Galaxy Fold than even Samsung expected.



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